Vantiv, Inc. provides electronic integrated payment processing services in the United States. It operates in two segments, Merchant Services and Financial Institution Services. The Merchant Services segment offers acquiring and processing transactions, value-added services, and merchant services for banks and credit unions. This segment also authorizes, clears, settles, and provides reporting for electronic payment transactions for its merchant services clients. In addition, this segment serves leading national retailers, regional merchants, and small to mid-sized business clients in industries, such as grocery, pharmacy, retail, petroleum, and restaurants/ quick service restaurants. The Financial Institution Services segment offers integrated card issuer processing, payment network processing, fraud protection, card production, prepaid program management, and automated teller machine driving, and network gateway and switching services. This segment also provides statement production, collections, and inbound/outbound call centers for credit transactions; and other services, such as credit card portfolio analytics, program strategy and support, fraud and security management, and chargeback and dispute services. In addition, this segment serves financial institutions, including regional banks, community banks, credit unions, and regional personal identification number networks. Vantiv, Inc. sells its services through a national sales force, regional and mid-market sales teams, and a telesales operation. The company was formerly known as Fifth Third Processing Solutions LLC and changed its name to Vantiv, Inc. in June, 2011. Vantiv, Inc. was founded in 1971 is headquartered in Cincinnati, Ohio.