RealD Inc.

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Press Release $RLD RealD Inc.

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RealD and Bulgaria’s Largest Exhibitor Kino Arena Announce Exclusive 3D Technology Agreement

Deal to Begin with Installation of RealD 3D on 44 Kino Arena Screens

LONDON & BULGARIA--(BUSINESS WIRE)-- RealD Inc. (NYSE: RLD), a leading global licensor of 3D technologies, and Kino Arena, Bulgaria’s largest cinema exhibitor, announced today an agreement making RealD the exclusive 3D technology provider across the Kino Arena circuit. RealD 3D technology is initially expected to be installed across 44 Kino Arena screens, including all 7 screens of the flagship Kino Arena, which is expected to open at Bulgaria Mall on 21 December, 2012.

“Kino Arena is committed to offering audiences a premium cinema-going experience. The installation of RealD’s cutting-edge 3D technology will allow us to continue to deliver the brightest visuals and best cinematic experience for our customers,” said Bojidar Iliev, Managing Director, Kino Arena.

“With our brightness advantage over other 3D systems, RealD is able to deliver the lifelike and immersive 3D cinema experience that Kino Arena demands. This agreement adds to our growing install base across Europe as we continue to provide premium visual experiences for the cinema market,” said Karina Neill, Director of Cinema RealD Europe Ltd.

RealD is the most light efficient and widest used 3D cinema projection technology in the world. Its premium presentation delivers twice the brightness of other providers and, combined with its lightweight, reusable and comfortable 3D glasses, makes for realistic and immersive viewing.

Kino Arena currently operates 10 cinema locations, across 6 major cities, with a total of 77 screens including two standalone multiplexes with the country’s biggest cinema auditoriums.

RealD is the world’s most widely used 3D cinema technology with approximately 21,500 screens equipped with RealD 3D by approximately 900 exhibitors in 68 countries around the world (as of the quarter ended September 21, 2012).

RealD 3D is High Frame Rate compatible and was recently chosen as the 3D presentation provider for the World Premiere of Peter Jackson’s “The Hobbit: An Unexpected Journey,” the first movie to be filmed and presented in a higher frame rate.

About RealD Inc.

RealD is a leading global licensor of 3D technologies. RealD's extensive intellectual property portfolio is used in applications that enable a premium 3D viewing experience in the theater, the home and elsewhere. RealD licenses its RealD Cinema Systems to motion picture exhibitors that show 3D motion pictures and alternative 3D content. RealD also provides its RealD Display, active and passive eyewear, and RealD Format technologies to consumer electronics manufacturers and content producers and distributors to enable the delivery and viewing of 3D content. RealD's cutting-edge 3D technologies have been used for applications such as piloting the Mars Rover.

RealD was founded in 2003 and has offices in Beverly Hills, California; Boulder, Colorado; London, United Kingdom; Shanghai, China; Moscow, Russia; Hong Kong; and Tokyo, Japan. For more information, please visit our website at www.reald.com.

About Kino Arena

Kino Arena, a part of the privately owned holding structure Alexandra Group established in 1995, is the largest cinema exhibitor in Bulgaria. Kino Arena is the first Bulgarian cinema operator to introduce the digital cinema format in 2006 making use of its capabilities for performing quality digital movies, alternative content and live satellite transmissions. Consistently, in 2008 the exhibitor is the first to present the 3D Digital technology in Bulgaria.

With the availability of “VIP” and “Premium” auditoriums and the introduction of the RealD 3D technology, Kino Arena has continued to strive for competitive diversification, further consolidating its position as the leading innovative cinema chain in Bulgaria. For more information please visit our website at www.kinoarena.com.

Cautionary note on forward-looking statements

This press release includes forward-looking information and statements, including but not limited to: statements concerning the anticipated rollout of RealD 3D technology across the Kino Arena circuit and the adoption of 3D cinema technology in Europe. These statements are based on RealD’s current expectations and beliefs, as well as a number of assumptions concerning future events. Such forward-looking statements are subject to known and unknown risks, uncertainties, assumptions and other important factors, many of which are outside RealD’s control that could cause actual results to differ materially from the results discussed in the forward-looking statements. RealD’s annual and quarterly reports include a more detailed discussion of the risks and uncertainties that may cause that could cause actual results to differ materially from the results discussed in the forward-looking statements.

RealD undertakes no obligation to update publicly the information contained in this press release, or any forward-looking statements, to reflect new information, events or circumstances after the date they were made, or to reflect the occurrence of unanticipated events.

Media Contacts:
RealD
Rick Heineman
310-385-4020
rheineman@reald.com
or
Kino Arena
Boriana Neykova
+359 (2) 8179 900
bor@alexandragroup.com
or
Investor Contact:
RealD
Erik Randerson, CFA
424-702-4317
eranderson@reald.com

Source: RealD Inc.

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