Nielsen Holdings N.V., through its subsidiary, The Nielsen Company B.V., operates as an information and measurement company worldwide. The company offers critical media and marketing information, analytics, and industry expertise about what consumers buy and what consumers watch on a global and local basis. Its What Consumers Buy segment provides retail measurement services that provide market share, competitive sales volumes, and insights into distribution, pricing, merchandising, and promotion activities; consumer panel measurement, which offers insight into shopper behavior and customer segmentation; and consumer intelligence and analytical services in areas of growth and demand strategy, market structure and segmentation, brand and portfolio management, product innovation services, pricing and sales modeling, retail marketing strategies, and marketing ROI strategies. The company