Aerosense™ aerosol sprayer differentiates beauty and personal care
products with unique shelf presence and consumer spray experience
RICHMOND, Va.--(BUSINESS WIRE)--
MeadWestvaco Corporation (NYSE: MWV),
a global leader in packaging and packaging solutions, today announced
the launch of Aerosense™,an ergonomic aerosol sprayer
specifically designed for products such as sun care, body spray
deodorant and hair spray.
As more beauty care products are implementing ergonomic sprayers,
Aerosense™ helps brands distinguish their products from more traditional
push-button aerosol sprayers on the shelf by incorporating a trigger
actuated sprayer into the design. MWV is introducing the Aerosense™
aerosol sprayer at the PCD Congress and Aerosol & Dispensing Forum in
Paris on February 6-7, 2013.
MWV’s Aerosense™ features effortless actuation and a continuous, even
spray pattern. Additionally, Aerosense™ has a unique locking feature to
prevent the sprayer from unexpectedly activating in a bag or suitcase.
The design provides a distinctive look and consumers enjoy a comfortable
spray experience, ultimately leading to increased brand loyalty.
“MWV has a strong legacy and expertise in aerosol dispensing solutions
within the home and garden market. We’ve leveraged our insights and
successes in that space to develop the Aerosense™ aerosol sprayer, which
meets the market demand for an easy to use, attractive and distinct
design for beauty products,” said Andrew Burrett, vice president,
strategy and marketing, for MWV Beauty & Personal Care. “This solution
will help brands differentiate in the increasingly competitive aerosol
space within the beauty care market.”
MWV’s expertise and understanding of global manufacturing and assembly
helps brands bring quality dispensing solutions to market. To learn
more, visit mwv.com.
About MWV
MeadWestvaco Corporation (NYSE:MWV) is a global packaging company
providing innovative solutions to the world’s most admired brands in the
healthcare, beauty and personal care, food , beverage, home and garden,
tobacco, and agricultural industries. The company also produces
specialty chemicals for the automotive, energy, and infrastructure
industries and maximizes the value of its land holdings through forestry
operations, property development and land sales. MWV’s network of 125
facilities and 16,000 employees spans North America, South America,
Europe and Asia. The company has been recognized for financial
performance and environmental stewardship with a place on the Dow Jones
Sustainability World Index every year since 2005. Learn more at www.mwv.com.
MeadWestvaco Corporation Media Contact Jennifer
McMahon, +1 804.444.7925 mediainquiries@mwv.com or Investor
Relations Jason Thompson, +1 804.444.2556
Press Release $MWV MeadWestvaco Corporation
Aerosense™ aerosol sprayer differentiates beauty and personal care products with unique shelf presence and consumer spray experience
RICHMOND, Va.--(BUSINESS WIRE)-- MeadWestvaco Corporation (NYSE: MWV), a global leader in packaging and packaging solutions, today announced the launch of Aerosense™, an ergonomic aerosol sprayer specifically designed for products such as sun care, body spray deodorant and hair spray.
As more beauty care products are implementing ergonomic sprayers, Aerosense™ helps brands distinguish their products from more traditional push-button aerosol sprayers on the shelf by incorporating a trigger actuated sprayer into the design. MWV is introducing the Aerosense™ aerosol sprayer at the PCD Congress and Aerosol & Dispensing Forum in Paris on February 6-7, 2013.
MWV’s Aerosense™ features effortless actuation and a continuous, even spray pattern. Additionally, Aerosense™ has a unique locking feature to prevent the sprayer from unexpectedly activating in a bag or suitcase. The design provides a distinctive look and consumers enjoy a comfortable spray experience, ultimately leading to increased brand loyalty.
“MWV has a strong legacy and expertise in aerosol dispensing solutions within the home and garden market. We’ve leveraged our insights and successes in that space to develop the Aerosense™ aerosol sprayer, which meets the market demand for an easy to use, attractive and distinct design for beauty products,” said Andrew Burrett, vice president, strategy and marketing, for MWV Beauty & Personal Care. “This solution will help brands differentiate in the increasingly competitive aerosol space within the beauty care market.”
MWV’s expertise and understanding of global manufacturing and assembly helps brands bring quality dispensing solutions to market. To learn more, visit mwv.com.
About MWV
MeadWestvaco Corporation (NYSE:MWV) is a global packaging company providing innovative solutions to the world’s most admired brands in the healthcare, beauty and personal care, food , beverage, home and garden, tobacco, and agricultural industries. The company also produces specialty chemicals for the automotive, energy, and infrastructure industries and maximizes the value of its land holdings through forestry operations, property development and land sales. MWV’s network of 125 facilities and 16,000 employees spans North America, South America, Europe and Asia. The company has been recognized for financial performance and environmental stewardship with a place on the Dow Jones Sustainability World Index every year since 2005. Learn more at www.mwv.com.
MeadWestvaco Corporation
Media Contact
Jennifer McMahon, +1 804.444.7925
mediainquiries@mwv.com
or
Investor Relations
Jason Thompson, +1 804.444.2556
Source: MeadWestvaco Corporation