SANTA ANA, Calif., Jan. 8, 2013 /PRNewswire/ -- Behr Process Corporation, an experienced and trusted provider of paint and coatings, announced today that its professional products and services division, BehrProSM, has introduced its 2013 color trends forecast to provide industry professionals with color expertise to better serve their customers. Identified by Behr's color experts, the 2013 color series features a diverse range of options that translate seamlessly to contractors' residential and commercial projects, assisting professional painters and remodeling experts in offering colors for customers to adopt.

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Blue has been pinpointed by Behr as the leading color family in 2013. Deep, rich jeweled blues such as sapphire, lapis and cobalt will be used in combination with the already available aqua, turquoise and coral families. Within each of Behr's four forward looking color schemes—"Classic Caprice," "Color Metric," "Sweet Jazz," and "Apres Ski,"—a blue shade is represented. The "Classic Caprice" is a traditional color story with a modern twist, perfect for adding spice to a formal room. "Color Metric" plays off of the popular color blocking fashion trend, featuring neutral tones paired with intense, bright pops of color. The third palette, "Sweet Jazz," influenced by the art deco period, introduces feminine pastel shades for a hit of nostalgia with dark accent notes for a contemporary aesthetic. Lastly, "Apres Ski" illustrates how professionals can interject color in spaces featuring natural materials—stone fireplace, exposed wood beams, etc.—for an electric woodsy style.

"Behr's 2013 color choices are modern, with inspiration pulled from historical style, particularly from the '20s and '30s, including art deco furnishings and the whimsical essence of The Great Gatsby. The streamlined color palettes will be attractive to customers who are looking to make an impact—large or small—on their property," said Erika Woelfel, director of color marketing for BEHR® Paints. "Today's residential and commercial property owners are keeping a pulse on color and design trends, and when offering expert insight, pros are meeting the customer demand for unique color combinations that add a personal element of glamour and design."

"BehrPro strives to give professional contractors, painters and remodelers all the solutions they need to better their businesses, and the four distinct color palettes—devised by our team of experts—are versatile for today's home owners and property managers," said Colin Jaffe, senior vice president of operations for professional products and services at Behr Process Corporation. "While gray will be a predominate color story for neutral walls, we encourage adding splashes of color on accent walls, ceilings and doors to draw attention to open areas and drive traffic to points of interest. Professionals who strengthen their color expertise are adding a beneficial component to their portfolio that will contribute to a better, stronger business foundation."   

The innovative BehrPro service program offers free jobsite delivery by certified coating specialists who can provide onsite color advice and answer product questions. To help professionals better meet customer expectations, BehrPro also provides access to factory tinting for accurate and consistent color matching. To learn more about BehrPro, contact your local BehrPro representative.

The 2013 Behr color trends brochure and new colors are currently available at The Home Depot stores nationwide. For more details about Behr's commitment to the professional, please visit the company's website, or connect with BehrPro on Facebook at www.Facebook.com/BehrPro and on Twitter: @BehrPro.

About Behr Professional Products & Services Group
Behr Process Corporation's Professional Products & Services Group is dedicated to serving professional painters, contractors and through its BehrProSM program. The program features professional-grade coatings, primers, wood stains and waterproofers including BEHR®, BEHR PREMIUM PLUS ULTRA®, BEHR PREMIUM PLUS®, KILZ PRO-X™ paints and KILZ® Primers. With advanced products and services—such as free job site delivery where available, convenient will-call pick up, factory tinting, pricing discounts through The Home Depot, color matching plus renderings, expert customer support and business solutions—BehrPro offers industry professionals the tools and resources to help them simplify and grow their business. Behr's professional products can be purchased at The Home Depot® with more than 1,900 convenient locations nationwide or by contacting a BehrPro representative at 1-877-776-3961. For more information, visit the BehrPro website. Connect with BehrPro on Twitter (@BehrPro), and Facebook. Founded in 1947, Behr Process Corporation is one of the largest suppliers of architectural paint and exterior wood care products to the United States and Canadian do-it-yourself and professional channels.  Behr manufactures paints, decorative finishes, primers, stains and surface preparation products, which are sold exclusively at The Home Depot.  Behr is a subsidiary of Masco Corporation (NYSE: MAS) and is headquartered in Santa Ana, CA.

SOURCE Behr Process Corporation