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E*TRADE Financial Corporation, a financial services company, provides online brokerage and related products and services primarily to individual retail investors under the E*TRADE Financial brand in the United States. It offers trading products and services, including automated order placement and execution of the U.S. equities, futures, options, exchange-traded funds, and bond orders; sweep deposit accounts; access to E*TRADE Mobile Pro to trade stocks and transfer funds between accounts, as well as to monitor real-time investment, market, and account information; access to Power E*TRADE Pro, a desktop trading software for active traders; an open applications programming interface for third-party and independent software developers; margin accounts; cross boarder trading; access to international equities; research and trade idea generation tools; and E*TRADE Community that utilizes social media to offer a platform to customers. The company also provides access to the investor resource center that provides an aggregated view of its investing tools, market insights, independent research, education, and other investing resources; advisory services through Online Advisor; fixed income tools to identify, evaluate, and implement fixed income investment strategies; access to Retirement QuickPlan calculator that provides action plan on personal retirement savings; one-on-one portfolio recommendations and personalized plans; managed investment portfolio advisory services; unified managed account advisory services; individual retirement accounts; access to non-proprietary exchange-traded funds and mutual funds; investing and trading educational services through online videos, Web seminars, and Web tutorials; and deposit accounts, including checking, savings, and money market accounts. In addition, it provides software and services for managing equity compensation plans for corporate customers. The company was founded in 1982 and is headquartered in New York, New York.
- W COMPANY SITE
- P 646-521-4300
- F 212-826-2803


Press Release $ETFC E*TRADE Financial Corporation
Online resource center with timely themes based on market trends and proven investment principles
NEW YORK--(BUSINESS WIRE)-- E*TRADE today announced the launch of Investing Insights, an online resource center that presents a series of timely investing themes, based on the economic environment and proven financial strategies. Customers can use these investing ideas to make informed decisions for their portfolios.
“Many customers look to E*TRADE for help with their investing strategies, especially during periods of volatility and changing market dynamics,” said Lena Haas, SVP, Investing and Retirement at E*TRADE. “We surveyed our customers to identify topics that keenly interest them as they make trading and investing decisions.”
Investing Insights provides commentary, tools, education, and actionable investing ideas. It also provides modules on sound investment topics that apply across many investing themes. Designed to encourage investors to act on their own investing ideas or to provide inspiration for new ideas, this new resource is available to customers through the Research Tab on etrade.com. E*TRADE will continue to survey customers each quarter to determine which investing themes are most important to them and will regularly update the themes accordingly.
Each Investing Insight module includes a white paper created by E*TRADE Capital Management, a video interview with an independent analyst, independent research and commentary, and a list of investment choices. The five insights introduced today are:
For investors seeking additional guidance, E*TRADE’s Financial Consultants are available in the Company’s branches across the country and over the phone.
In addition to debuting Investing Insights, E*TRADE has updated the Investor Education Center on its public and customer websites with expanded content and improved functionality. Key highlights include:
About E*TRADE Financial
The E*TRADE Financial family of companies provides financial services including online brokerage, advisory, and related banking products and services to retail investors. Specific business segments include Trading and Investing and Balance Sheet Management. Advisory products and services are offered through E*TRADE Capital Management LLC, an investment adviser registered with the Securities and Exchange Commission. A copy of E*TRADE Capital Management’s Form ADV Part 2A, which describes, among other things, affiliations, services offered, and fees charged, is available at no cost upon request. Securities products and services, including Investing Insights, are offered by E*TRADE Securities LLC (Member FINRA/SIPC). Bank products and services are offered by E*TRADE Bank, a Federal savings bank, Member FDIC, or its subsidiaries and affiliates. More information is available at www.etrade.com. ETFC-G
Important Notices
E*TRADE Financial, E*TRADE and the E*TRADE logo are trademarks or registered trademarks of E*TRADE Financial Corporation. ETFC-G
© 2013 E*TRADE Financial Corporation. All rights reserved.
E*TRADE Financial Media Relations
Heather Strekal, 646-521-4418
heather.strekal@etrade.com
or
E*TRADE Financial Investor Relations
Brett Goodman, 646-521-4406
brett.goodman@etrade.com
Source: E*TRADE Financial