Bally Technologies, Inc.

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Hialeah Park Casino Selects Bally’s Innovative Games and Systems Solutions; Casino to Utilize iVIEW™ and Elite Bonusing Suite™ to Excite Players in Florida

Company also receives order for approximately 20 percent of the casino’s gaming machines

LAS VEGAS--(BUSINESS WIRE)-- Bally Technologies, Inc. (NYSE: BYI), a leader in slots, video machines, slot systems and interactive applications announced today that Hialeah Park Casino has selected a wide array of Bally’s award-winning games and systems solutions to engage and excite players at its South Florida property where a new casino will open this summer.

Elite Bonusing Suite - Virtual Racing puts players in the driver's seat and creates a thrilling community event. This entertaining and interactive secondary bonus game is already proven to increase coin-in and carded play. (Photo: Business Wire)

Bally’s trailblazing iVIEW™ and Elite Bonusing Suite™ (EBS) will be deployed on 882 video gaming machines across the casino, enabling interactive, floor-wide player-bonusing events. The iVIEW Display Manager (DM)™ picture-in-picture-style player-user interface will also be featured on the casino floor.

The operator will use EBS to add excitement across their iVIEW network using player-centric, real-time interactive promotions such as Virtual Racing™, U-Spin Bonusing™, and DM Tournaments™.

“We believe the Bally systems will assist us in delivering superior customer service to our casino guests,” said Steve Calabro, Hialeah’s Vice President and General Manager of Gaming. “Additionally, the Elite Bonusing Suite applications will provide a lot of excitement on our casino floor and help set us apart from the competition.”

EBS, when combined with iVIEW DM, adds dramatic new levels of excitement and anticipation to the slot-play experience. The EBS applications deliver floor-wide, personalized promotions, second-chance-to-win events, and the ability for players to earn valuable rewards, all without interrupting play on the base game.

These solutions enable players to spin wheels, select and root for their favorite contest-driven car or horse, get instant rewards on their birthday, and participate in instant floor-wide slot tournaments. EBS applications have been proven to increase coin-in, carded play, new card signups, and time on device at casinos across the U.S.

Hialeah Park has also chosen Bally gaming machines for approximately 20 percent of its floor, including Bally’s exciting Pawn Stars™ video slots. In addition, the casino selected a wide range of core video, spinning reel, and premium games, including popular titles like Playboy Muy Caliente™, Cash Spin Jackpot™, Hot, Hot Habanero™, Quick Hit Triple Blazing 7s™, and American Original™.

Hialeah Park also selected a host of products from Bally’s broad systems portfolio including:

  • SDS™ Windows® slot management system to manage casino, slots, and hospitality data.
  • CMP™ player-tracking system.
  • CoolSign® media-management solution for centralized management across the casino.
  • Promotional Kiosk™, a customizable solution, to streamline traffic and offer new and exciting ways to reward to players.

“We are honored that Hialeah Park has chosen Bally for its systems and games solutions,” said Bally Technologies Vice President of Systems Sales Tom Reilly. “The casino will realize significant competitive advantages with the use of iVIEW DM and the various EBS applications which have been proven to create floor-wide excitement for patrons, and measurable ROI and increased profitability for casinos.”

About Hialeah Park

Hialeah Park is currently undergoing a major transformation which will bring a gorgeous new casino and will revitalize one of South Florida’s gems. Hialeah Park’s renovation, which is just Phase 1 of a bolder future plan, will showcase a casino that will house 882 slots, electronic blackjack, electronic roulette, 20 poker tables, and three domino tables along with a variety of lounges, cafés, and restaurants. Construction crews are currently working around the clock to unveil the casino this summer.

About Bally Technologies, Inc.

With a history dating back to 1932, Las Vegas-based Bally Technologies designs, manufactures, operates, and distributes advanced gaming devices, systems and technology solutions worldwide. Bally’s product line includes reel-spinning slot machines, video slots, wide-area progressives, interactive and mobile applications, and Class II, lottery, and central-determination games and platforms. Bally also offers an array of casino management, slot accounting, bonusing, cashless and table management solutions. For more information, please contact Laura Olson-Reyes, Senior Director, Marketing & Corporate Communications, at 702-584-7742, or visit http://www.ballytech.com. Connect with Bally on Facebook, Twitter, YouTube and LinkedIn.

This news release may contain “forward-looking” statements within the meaning of the Securities Act of 1933, as amended, and is subject to the safe harbor created thereby. Such information involves important risks and uncertainties that could significantly affect the results in the future and, accordingly, such results may differ from those expressed in any forward-looking statements. Future operating results may be adversely affected as a result of a number of risks that are detailed from time to time in the Company’s filings with the Securities and Exchange Commission. The Company undertakes no obligation to update the information in this press release and represents that the information is only valid as of today’s date.

– BALLY TECHNOLOGIES, INC. –

Pawn Stars − ©2013 A&E Television Networks, LLC. All rights reserved. Pawn Stars, HISTORY, the “H” and their associated logos are trademarks of A&E Television Networks, LLC. Gold & Silver and its associated logos are trademarks of Gold & Silver Coin Shop, Inc. All rights reserved.. “PLAYBOY” - © 2013 Playboy. PLAYBOY and Rabbit Head Design and BUNNIES are marks of Playboy and under license by Bally Gaming, Inc.

Bally Technologies, Inc.
Laura Olson-Reyes, 702-584-7742
Senior Director, Marketing & Corporate Communications
Lolson-reyes@ballytech.com
Michael Carlotti, 702-584-7995
Vice President of Treasury and Investor Relations
mcarlotti@ballytech.com
Mike Trask, 702-584-7451
Mobile: 702-330-6679
Corporate Communications Manager
MTrask@ballytech.com

Source: Bally Technologies, Inc.

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