Bally Technologies, Inc.

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Bally Technologies’ Products Win Two of the Four Highest Honors in ‘Top 20 Most Innovative Products Awards’; Attendees of Gaming Technology Conference Choose Bally’s iGaming Platform

Challenge Connection™ earns ‘Gold’ award; Bally iGaming Platform earns ‘Attendees’ Choice’ award

LAS VEGAS--(BUSINESS WIRE)-- Bally Technologies, Inc. (NYSE: BYI), a leader in slots, video machines, casino-management, interactive applications, and networked and server-based systems for the global gaming industry, today announced that Bally products earned two of the four most prestigious awards in the annual “Top 20 Most Innovative Products Awards” contest sponsored by Casino Journal magazine.

Bally Technologies' Senior Vice President of Technology Bryan Kelly (Photo: Business Wire)

Challenge Connection™ won the Gold award and the Bally iGaming Platform won the Attendees’ Choice award, which was determined by attendees at the Gaming Technology Conference, held last week at Green Valley Ranch Resort & Casino in Henderson, Nev.

Over the past four years, Bally has won more than 50 awards for technology innovation, a testament to the Company’s focus on Research & Development and providing customers with the trailblazing solutions that drive return-on-investment, improve operating efficiencies, and excite players.

“We are honored to have industry leaders and the distinguished attendees of the Gaming Technology Conference choose Bally’s products for these prominent awards,” said Bally Technologies’ Senior Vice President of Technology Bryan Kelly. “More importantly, we are excited to be able to provide these trailblazing products to our customers so that they can continue to provide a compelling casino experience for players around the world.”

Challenge Connection™ connects select Bally games to a casino’s Facebook app, enabling friendly challenges that drive people to the casino floor and provide powerful marketing and promotions opportunities.

Bally’s open iGaming Platform is an online gaming portal that enables casino operators to augment their land-based casino gaming with online and mobile play-for-free and wager-based games, selecting best-of-breed content from a multitude of providers – including poker, table games, video slots, bingo, and sports wagering.

Bally integrates its cross-platform business-to-business iGaming solution with core casino patron, slot-management, and business-intelligence systems. This “single view of the player” provides operators with enterprise-wide analytics and the ability to conduct multi-channel promotions and bonusing to patrons on the casino floor, at home, or on the move.

About Bally Technologies, Inc.

With a history dating back to 1932, Las Vegas-based Bally Technologies designs, manufactures, operates, and distributes advanced gaming devices, systems and technology solutions worldwide. Bally’s product line includes reel-spinning slot machines, video slots, wide-area progressives, interactive and mobile applications, and Class II, lottery, and central-determination games and platforms. Bally also offers an array of casino management, slot accounting, bonusing, cashless and table management solutions. For more information, please contact Laura Olson-Reyes, Senior Director, Marketing & Corporate Communications, at 702-584-7742, or visit http://www.ballytech.com. Connect with Bally on Facebook, Twitter, YouTube and LinkedIn.

This news release may contain “forward-looking” statements within the meaning of the Securities Act of 1933, as amended, and is subject to the safe harbor created thereby. Such information involves important risks and uncertainties that could significantly affect the results in the future and, accordingly, such results may differ from those expressed in any forward-looking statements. Future operating results may be adversely affected as a result of a number of risks that are detailed from time to time in the Company’s filings with the Securities and Exchange Commission. The Company undertakes no obligation to update the information in this press release and represents that the information is only valid as of today’s date.

– BALLY TECHNOLOGIES, INC. –

Bally Technologies, Inc.
Laura Olson-Reyes, 702-584-7742
Senior Director, Marketing & Corporate Communications
Lolson-reyes@ballytech.com
Michael Carlotti, 702-584-7995
Vice President of Treasury and Investor Relations
mcarlotti@ballytech.com
Mike Trask, 702-584-7451
Mobile: 702-330-6679
Corporate Communications Manager
MTrask@ballytech.com

Source: Bally Technologies, Inc.

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