Bally Technologies, Inc. operates as a diversified gaming company. The company designs, manufactures, operates, and distributes technology-based gaming devices, systems, and server-based solutions worldwide. It offers technology solutions, which provide gaming operators with a range of marketing, data management and analysis, accounting, player tracking, security, and other software applications and tools to manage their operations. The company operates in three segments: Gaming Equipment, Gaming Operations, and Systems. The Gaming Equipment segment involves in the sale of gaming devices and related equipment, parts, and conversion kits. The Gaming Operations segment engages in the operation of linked progressive systems, video lottery, and centrally determined systems; and the rental of gaming devices and content. The Systems segment involves in the sale and support of specialized systems-based software and hardware products; and related hardware and software maintenance services. Its primary hardware technologies include spinning-reel and video gaming devices; specialty gaming devices and wide-area progressive systems for traditional land-based, riverboat and Native American casinos; video lottery and central determination markets; and specialized system-based hardware products. The company was formerly known as Alliance Gaming Corporation and changed its name to Bally Technologies, Inc. in March 2006. Bally Technologies, Inc. was founded in 1968 and is headquartered in Las Vegas, Nevada.