Briggs & Stratton Corporation designs, manufactures, markets, and services air cooled gasoline engines for outdoor power equipment worldwide. It operates in two segments, Engines and Power Products. The Engines segment offers engines primarily for lawn and garden equipment applications, including walk-behind lawn mowers, riding lawn mowers, garden tillers, and snow throwers; and for use in industrial, construction, agricultural, and other consumer applications, such as generators, pumps, and pressure washers. It also manufactures replacement engines and service parts. This segment primarily sells its products directly to original equipment manufacturers, as well as through sales and service distributors. The Power Products segment offers portable and standby generators, pressure washers, snow throwers, and lawn and garden powered equipment. This segment sells its products through various channels of retail distribution, including consumer home centers, warehouse clubs, mass merchants, and independent dealers under the Briggs & Stratton, Brute, Craftsman, Ferris, John Deere, GE, Murray, Simplicity, Snapper, Troy-Bilt, and Victa brand names. Briggs & Stratton Corporation was founded in 1908 and is headquartered in Wauwatosa, Wisconsin.